How to Win a Campaign Ep. 4: Grassroots and Grasstops Organizing (feat. Christopher Coes)
Grassroots and grasstops advocacy might sound like opposites, but they’re really more like complements. Doing grassroots organizing the right way can help set you up for success in influencing grasstops advocates. In this episode, Joe and Martín explain this symbiotic relationship and how to leverage your organization’s membership to execute a coordinated grassroots-grasstops campaign. Joe interviews Smart Growth America’s VP of Land Use and Development Christopher Coes, who divulges some of his secrets to effective grassroots-grasstops integration.
Resources
Grassroots vs. Grasstops Advocacy
How to Be an Awesome Grassroots Organizer
Grassroots Strategies: Relationships Matter
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If you have campaign questions or want to learn more, reach out to us using the contact information below.
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Joe Fuld
Twitter: @joefuld
Instagram: @joefuld
Martín Diego Garcia
Twitter: @gmartindiego
Instagram: @gmartindiego
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