Ever wondered what it takes to become a true hospitality hero in today’s dynamic market? In this episode of the Local Marketing Lab, Michael Beck, co-founder and CRO of Popcorn GTM, shares his 30-year journey through the hospitality industry. With a unique blend of culinary expertise and technology, Michael unpacks innovative strategies for driving local growth and building authentic connections in the restaurant world. From AI-powered customer feedback analysis to creative community engagement, this episode is packed with actionable insights for becoming a hospitality hero.

Here are some topics discussed in the episode around driving local growth as a hospitality hero:

The importance of community building in B2B and B2C marketing
Leverage AI for practical marketing applications in restaurants
Innovative ways to use NFTs and digital assets for brand engagement
The power of authenticity and shared values in marketing
Balancing technology and human touch in hospitality marketing

Resources

Connect with Michael Beck on LinkedIn.
Learn more about Popcorn GTM.
Listen to an episode of Morning, Sam. Morning, Ralph.

Other shout-outs

Zack Oates, CEO of Ovation
Shawn Walchef, Owner of Cali BBQ
Jeremy Julian, Host of the Restaurant Technology Guys Podcast
Ashwin Kumlani, CEO of JUICER
Devour, online ordering platform with NFTs

Drive local growth as a hospitality hero with Michael Beck

Resources

Other shout-outs