Ever wondered what it takes to become a true hospitality hero in today’s dynamic market? In this episode of the Local Marketing Lab, Michael Beck, co-founder and CRO of Popcorn GTM, shares his 30-year journey through the hospitality industry. With a unique blend of culinary expertise and technology, Michael unpacks innovative strategies for driving local growth and building authentic connections in the restaurant world. From AI-powered customer feedback analysis to creative community engagement, this episode is packed with actionable insights for becoming a hospitality hero.

Here are some topics discussed in the episode around driving local growth as a hospitality hero:

• The importance of community building in B2B and B2C marketing
• Leverage AI for practical marketing applications in restaurants
• Innovative ways to use NFTs and digital assets for brand engagement
• The power of authenticity and shared values in marketing
• Balancing technology and human touch in hospitality marketing

Resources

• Connect with Michael Beck on LinkedIn.
• Learn more about Popcorn GTM.
• Listen to an episode of Morning, Sam. Morning, Ralph.

Other shout-outs

• Zack Oates, CEO of Ovation
• Shawn Walchef, Owner of Cali BBQ
• Jeremy Julian, Host of the Restaurant Technology Guys Podcast
• Ashwin Kumlani, CEO of JUICER
• Devour, online ordering platform with NFTs