“Ask Jason” is a new weekly segment where JPORT Media founder Jason Portnoy responds to questions submitted by our listeners. This week, we’re diving into a handful of relevant topics for small business owners, especially those in the marketing and e-commerce spaces.

In this episode of Ask Jason Show, Jason and Megan dive straight into questions without any pre-show chatter. They discuss topics like business licenses, trademarks, and partnerships. Jason emphasizes the importance of proving your concept before getting lost in the details of starting a business. When it comes to creating a strong call to action in marketing, he stresses that it's more about what leads up to it than the CTA itself. For Google ads or Facebook ads, the choice depends on your business's goals and the intent of each platform. Lastly, Jason shares his approach to accountability, highlighting the significance of a strong "why" behind your goals.

Topics Covered

Importance of proof of concept before starting a business [01:24]
Pros and cons of business partnerships [04:38]
Crafting a strong call to action in marketing [09:08]
Starting with Google Ads or Facebook Ads for business [12:25]
Accountability in achieving business goals [17:15]

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EP 236: Jason Portnoy: Ask Jason Q&A 43