The Community-Led Growth Show The Community-Led Growth Show - Episode 23 w/ James Kaikis, Co-Founder at PreSales Collective
In this episode of The Community-Led Growth Show, our Host Joel Primack interviews James Kaikis, Co-Founder at PreSales Collective.
James begins the episode by sharing a bit about his background and how he and his co-founder got the idea to build PreSales Collective. Next, he shares how they’ve grown PreSales Collective to over 18,500 members globally, dominantly through inbound efforts and letting their members shine.
In hopes of having a “free forever” community, the PreSales Collective team needed to develop corporate partnerships to continue to serve their members well. However, they don’t work with every company. The PreSales Collective team firmly believes that any partner must be able to show value to their members and not splash their logo or place an advertisement.
They’re currently restructuring their member experience after a year of going wide and being everything PreSales. After learning more about PreSales Collective, James shares why they launched PreSales Academy and the stability it adds to their business from a revenue perspective.
He shares how they measure the success of their community, focusing on member growth and community engagement and lessons he’s learned along the way of building this thriving community.
Lastly, James shares 3 community trends he’s watching for in 2022 and beyond.