E20: Driving growth at RCD Mallorca with Felix Torralba

Dec 22, 2022

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Today, we have a fantastic conversation for you as we welcome Félix Torralba, Chief Revenue Officer at RCD Mallorca, to the show.

RCD Mallorca is a unique club from a "sports business" perspective thanks to:

Their loyal fan base and legacy as a football club
A powerful set of clubs assets and a brand that is recognized at a global scale
Their geographic location: Mallorca is a popular tourist destination, with good weather, plenty of services and hospitality packages, etc. all of which lend themselves to help the club deliver more than just "in-game" experiences.
They are backed by American investors who have experience running the Phoenix Suns of the NBA and they also receive great support from LaLiga to expand their brand internationally.

With Félix we cover three main topics that help us understand how he drives growth:

The fan experience & the different ways they generate revenue from fan engagement initiatives.
Growing the brand internationally both from the fan and commercial angle.
Their partnership and sponsorship model

If you ever wondered what it is like to drive the business growth of a club, this is an episode you do not want to miss.

Also, make sure you mark your calendars as we have already opened our pre-register forms for Football Innovation Forum in Istanbul on June 9th.

You can also pre-register for WFS Europe in Sevilla on September 20-21. The biggest football industry event is already on the horizon so if you want to join the leaders that will shape the future of football, this is your opportunity

Head over to www. worldfootballsummit.com and submit your request!

World Football Summit is where the football industry meets.

This podcast is for leaders who want to shape the future of the football (or soccer) industry. On this show, we will bring you closer to the people and the organizations who are driving change in the sports business industry all over the world.

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