In this episode, we're discussing something I believe is incredibly important: return on investment (ROI) or, as I prefer, return on capital employed (ROCE).

This is undoubtedly one of the most critical metrics we should consider when appraising and analysing deals in our business. However, in my opinion, and I need to get on my soapbox here, too many people are excessively focused on this target, setting standards that are simply too high. This, in fact, hinders the future potential and performance of their business.

Now, that might sound counterintuitive because surely the better the ROI, the better the ROCE, the better the business, and the more you can grow your business. So in this episode, we’re going to discuss that, including:

- Understanding ROCE and its limitations
- The pitfalls of overly high expectations for ROCE
- How to balance ROCE with other metrics
- Alternative strategies for ROCE
- The benefits of long-term investing

Please leave us a quick review on Apple Podcasts or Spotify if you find this episode useful.

Got any questions? Ask us in The HMO Community Facebook Group or follow me on Instagram @andygraham.hmo for daily HMO tips and advice! 

If you want to join my 1-2-1 mentoring program, you can enquire here. 

New to HMOs? Join The HMO Roadmap on a premium plan and unlock our award-winning library of 400+ resources to help you start, scale and systemise your HMO business.