Jessica Baumgart launched Delicious Denver Food Tours just 4 years ago after falling in love with food tours while traveling with her husband. "It was our new way to discover a new city," she reminisces.
However, what started as a side hustle quickly evolved into a highly profitable business. And despite the incredible challenges imposed on both the tourism and hospitality industries in the last year of the pandemic, Delicious Denver has achieved the seemingly impossible: in July 2021, they hosted a record-breaking number of guests on their food tours.
Jessica breaks down the exact marketing strategies she used to grow her food tour business with zero budget. She also reveals the exact pitch she uses to secure partnerships with popular local restaurants. Jessica then discusses the logistical challenges of running a food tour -- some of which may come as a surprise to new business owners. Finally, she discusses the ways in which her business has grown through hiring guides and outsourcing.
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