Episode 161: Marketing in 2023: A Roundtable Discussion (featuring Vanessa Kynes, Becca Campbell, and Dr. Tiffany Eurich)

"Everyone is trying to make a living and so they over-exaggerate the power of what they do. Not everything can be a magic bullet that makes you an overnight 7-figure business. Marketing is more like investing. If you put all of your eggs in one basket and there is problem (privacy laws, algorithm shift, etc) you're going to slow your exposure. But when you spread your content across channels, if things slow down in one area, the other areas can hold them up." - Dr Tiffany Eurich

If you are doing something the same way you were doing it five or six years ago, chances are there's a better way to be doing it now." - Dr Tiffany Eurich

Find it quickly:
0:00 - Intros
6:49 - Becca's marketing strategy (content)
8:10 - How to come up with topics for content
10:01 - Choosing your channels
12:00 - Turning a podcast into a blog post
13:05 - How PR fits into content strategy
16:32 - How to splinter content
18:32 - How long does it take to see traction. When to hire a PR person.
22:00 - How to stay in the know about relevant topics (for content ideas)
23:02 - Help a reporter out (to find trends)
24:02 - Biggest PR Impact (from Becca's perspective)
27:50 - What do you need to do PR (does a business need content?)
30:00 - Finding a distinct voice within your industry (how to stand out to publications)
31:31 - What is voice hacking and how to use it to figure out relevant content for your channels
35:00 - How content and ads work together
37:55 - Should you outsource your content?
39:07 - Does content need to be written? What if I'm a bad writer?
41:01 - How ads, social proof and content work together
42:35 - Does my brand need to be national to benefit from PR? Will being featured in big publications help my business?
49:00 - Reddit, Clubhouse and other types of searches
55:10 - If you're starting with nothing, do this...
58:30 - Strategies that compliment each other (such as SMS + email)
1:02:00 - One trend you're paying attention to. One trend you want people to stop.

Show notes and additional resources can be found at: https://daveyandkrista.com/2023-marketing-round-table/