Scale Up With Nick Bradley cover image

Scale Up With Nick Bradley

Using Data & AI To Scale Your Marketing With Joe Stolte

Dec 7, 2023
Entrepreneur Joe Stolte shares his experience using AI in marketing campaigns, emphasizing the power of email newsletters in building relationships with customers. He introduces his company, daily.ai, which curates content from thought leaders. AI should be treated as a tool and not a replacement for human expertise. Chapters cover topics such as AI in marketing, scaling a business during the pandemic, content creation using AI and human intelligence, measuring success through metrics, launching a newsletter, and scaling marketing efforts with data and AI.
50:48

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Email is a powerful marketing channel that allows businesses to directly reach their target audience and build relationships.
  • Newsletters can establish businesses as a trusted resource by curating valuable content from thought leaders and addressing audience interests.

Deep dives

Using AI to Enhance Marketing Through Newsletters

Daily.ai, an AI company, helps brands and thought leaders publish AI automated email newsletters. By curating highly interesting and valuable content from top thought leaders in various industries, they create newsletters that cater to the interests of the target audience. Through their AI-powered platform, they ensure a high open rate and click-through rate, maximizing the effectiveness of the newsletters. The company focuses on outcomes over outputs, leveraging both AI and human expertise to deliver exceptional results. They offer a managed service, taking care of content curation, design, and delivery, allowing businesses to scale their marketing efforts without being marketers themselves.

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