Nick is in conversation with Joe Stolte, an entrepreneur with an impressive track record of successful exits, to discuss the power of AI in business and its rapid growth and impact across the world.
Joe shares his experience in using AI to drive successful marketing campaigns, particularly through email newsletters. He emphasises the importance of understanding the customer and delivering valuable content that resonates with their needs and interests. Joe also introduces his company, daily.ai, which leverages AI to curate high-quality content from thought leaders and experts, providing businesses with valuable insights and resources.
KEY TAKEAWAYS
- Email is a powerful marketing channel that offers more control and ownership compared to social media platforms. It allows businesses to directly reach their target audience and build relationships.
- Newsletters are an effective way to provide valuable content to customers and prospects. By curating content from thought leaders and addressing topics of interest to the audience, businesses can establish themselves as a trusted resource.
- AI can be used to generate content, but it should be treated as a tool rather than a replacement for human expertise. Human oversight and testing are necessary to ensure the quality and effectiveness of the content.
- Adaptive learning and iterative intelligence can enhance the performance of marketing campaigns. By analysing audience behaviour and feedback, businesses can continuously improve their content and better align it with customer preferences and needs.
BEST MOMENTS
"Email is an asset that you own. You don't own your LinkedIn followers. You don't own your Twitter followers. You're beholden to the algorithm and how that works."
"You've got to take your client, your prospect off the platform"
"What we do is we look at AI as a really, really, really good intern."
"Generative AI is input, process, output. What you get is what you get. And if you're not testing it, you're not bathing it in the reality of the marketplace of what your audience wants and watching actually how they perform, then you're never gonna know if it actually works."
VALUABLE RESOURCES
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Daily AI - https://dailyai.io/
Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert.
His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.
His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact.
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Scale Up With Nick Bradley