Starter Story Why Product Is Better Than Distribution: $30K/Month Mobile App | Starter Story
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Dec 31, 2025 Eyal and Yali, college-student co-founders of PropGPT, share their journey of building a successful sports-betting analytics app. They dive into their impressive growth to $30K/month and the need for a product overhaul due to poor user retention. Eyal emphasizes the importance of understanding users through analytics and direct feedback. The duo provides a roadmap for aspiring app builders, highlighting the value of scientific validation and honest assessments before scaling. Their insights on influencer marketing and tech choices are a must-listen!
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PropGPT's Early Trajectory
- Eyal and Yali built PropGPT, a sports betting analytics app that uses ML to surface picks.
- After 40,000 downloads they had 3,000 paying customers and about $30,000/month MRR.
Four-Month Rebuild Turned The Business
- They launched, got downloads via influencer marketing, but stalled at $1–2k MRR due to poor retention.
- After a four-month rebuild without marketing, relaunching drove conversion to paid above 50% and rapid growth.
Product Beats Distribution
- Distribution alone doesn't rescue a bad product; users will try it but won't pay if the experience fails.
- Fixing the product before scaling is essential for sustainable revenue growth.