In this episode, I discuss the psychology of fandom, and I share behind-the-scenes insights into how global brands like Manchester United and Formula 1 have created such an incredible following.

Your brand can be just like the greatest too.

Chapters:
00:00 The Psychology of Fandom: Formula One and Manchester United

01:31 Building a Personal Brand: Finding Your Purpose

05:49 Tapping into Emotions: Creating Passionate Fans

07:44 The Power of Storytelling: Building Influence

09:12 Speaking from the Heart: Connecting with Others

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If you enjoy this episode, watch the one I did on Mastering Your Emotions here - https://youtu.be/mAmNWUGUANk?si=-exHG1Pyrwjmzjsj

I release a solocast every Wednesday, and an interview with a world-class guest every Thursday.

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How to Build Global Influence: The Psychology of Fandom