After Hours
Taxing the Rich, and the “Woke” Advertising Trend
Jan 30, 2019
Debate on dramatic tax proposals like a 70% marginal income tax rate and a 2% wealth tax. Brands like Gillette, Nike, and Pepsi launching 'woke' advertising campaigns. Recommendations for Money Heist, Mark Burnett profile, and Cooking by Ear. Discuss relocation for tax reasons and challenges of wealth taxes. Exploration of wealth perception, policy responses, and social issue advertising.
34:47
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Quick takeaways
- Proposed tax policies aim to address income inequality, but effectiveness and impact remain uncertain.
- Brands engaging in social issues must prioritize authenticity, sensitivity, and transparency in their communications.
Deep dives
Proposed Tax Reforms by Elizabeth Warren and Alexandra Ocasio-Cortez
Elizabeth Warren and Alexandra Ocasio-Cortez proposed dramatic changes in the tax system to address income inequality. Ocasio-Cortez suggested a new 70% top marginal tax rate on incomes over $10 million, and a 2% wealth tax on wealth above $50 million, potentially rising to 3% or 4% for amounts exceeding a billion dollars.
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