In this episode, I’m joined by copywriter Andrea Shaw for a conversation about messaging that works and feels like you. We’re talking about what drives buyers to say “yes,” how to balance fear-based marketing with real connection, and why your website copy matters just as much (if not more!) than your brand design.

Andrea shares:

How her career went from corporate translation gigs to website copy for creative business owners
Why she chose the solo path instead of scaling a team and what she’s learned about leadership along the way
How wedding pros (and any creative entrepreneur) can use buyer psychology to sell with empathy, not pressure
Tips for setting realistic timelines, booking clients on a waitlist, and handling slow seasons without panic
Her two quick wins to improve your website copy today (it’s easier than you think)

About Andrea Shah

Andrea Shah is a conversion copywriter who helps wedding professionals and other creative business owners turn their websites into working sales tools. With a background in brand voice, website strategy, and buyer psychology, Andrea’s specialty is writing copy that feels personal, powerful, and clear. She’s a Diet Coke enthusiast, market research nerd, and firm believer that you don’t have to scale a team to build a successful business.

Find and follow Andrea at andreashah.com and on Instagram & Threads at @andreashahcopy.

S1 Ep2: EP.02 - Jimmy Wales