Side Hustle School Ep. 3172 - Weekend Workshop: The Seasonal Business Goldmine
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Sep 7, 2025 Discover how a marketing pro turned a seasonal custom candy hearts business into a six-figure success. Learn strategic insights for spotting market gaps and optimizing sales during peak seasons. The episode covers essential qualities of thriving side hustlers and the importance of efficient partnerships. Hear the empowering journey of entrepreneurs seizing seasonal business opportunities, with nuggets of wisdom on niche marketing and product development. Perfect inspiration for anyone looking to launch their own side hustle!
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Discovery From A Personal Frustration
- Sarah Hannington discovered a gap while trying to order personalized Valentine's gifts for clients.
- She launched a custom candy hearts business to serve small orders with quick turnaround during peak season.
Seasonal Demand Creates Premium Opportunities
- Seasonal markets concentrate demand into short windows, creating opportunities for focused providers.
- Small buyers will pay premiums for personalization and faster turnaround that big manufacturers avoid.
Preparation Enabled Intense Peak Operations
- Sarah prepared months ahead by securing manufacturing capacity and updating design templates before peak demand.
- During the six-to-eight-week season she processed hundreds of orders per day while remaining nearly dormant the rest of the year.
