Barr Moses, Co-founder & CEO of Monte Carlo, on Creating Possibilities and Reliable Data
Nov 7, 2020
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Barr Moses, Co-founder & CEO of Monte Carlo, shares her journey from the Israeli Air Force to founding a data reliability company. She discusses the importance of naming and measuring data downtime, the impact of diversity and inclusion in the startup world, and the need for inspiring female founders.
Reducing data downtime is crucial for improving data reliability and driving accurate business decisions.
Narrowing down the target audience to chief data officers and data executives helps address specific pain points related to data downtime.
Deep dives
The importance of solving meaningful problems
The podcast emphasizes the need to work on problems that truly matter and are worth solving, not just for the founders themselves but for their initial customers as well.
Data Downtime and its significance
Data downtime matters because it drives business decisions and impacts the reliability of data. The podcast highlights how companies often face challenges with inaccurate data and the frustration it can cause.
The process of finding an ideal customer profile
The podcast discusses the process of narrowing down the target audience for Monte Carlo based on the specific pain points and needs of customers. It highlights the importance of identifying the right personas, such as chief data officers or data executives, who are facing issues related to data downtime.
Building a community and content strategy
The podcast emphasizes the significance of content and community for Monte Carlo's go-to-market strategy. It discusses the importance of creating approachable content that addresses customer pain points and establishes trust with the target audience. It also highlights the role of community engagement and participation in conferences and events to build relationships and share knowledge.
This is the third episode in our early stage series, a group of episodes that highlights younger companies to examine the issues and challenges these businesses uniquely face. Barr Moses is the Co-founder & CEO of Monte Carlo, a company on a mission to accelerate the world’s adoption of data by improving data reliability and reducing data downtime. Prior to founding Monte Carlo, Barr built the customer data and analytics team at Gainsight, where she helped grow the company 10x in revenue. From a silent retreat to building a robust community of data leaders, Barr is setting an impressive example for aspiring founders. This episode is co-hosted by GGV Capital Investor, Oren Yunger.
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