In this episode of 'Raise Your Visibility Online,' host Louise Brogan interviews Luke Sherran, a successful digital marketing agency owner and YouTube content creator.

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We discuss Luke's journey in digital marketing, the inception of Falkon Digital, and the challenges and rewards of starting a business with Sadie, his business (and life) partner. The conversation also explores Luke's extensive experience with YouTube, including his initial struggles, strategies for growth, and achieving over 300,000 subscribers.

We delve into monetization techniques like AdSense, sponsorships, and affiliate marketing alongside the power of YouTube Shorts. Luke shares insights on creating content that engages the right audience, avoiding common pitfalls, and offers predictions regarding the future of business marketing on YouTube. The episode emphasizes the potential of YouTube as a powerful tool for business growth, highlighting its significance for small business owners and entrepreneurs seeking to enhance their online presence.

00:00 Introduction to Raise Your Visibility Online

00:26 Meet Luke Sherron: Digital Marketing Expert

02:02 The Origin Story of Falcon Digital

03:26 Balancing Business and Family Life

05:26 Luke's Journey into YouTube

09:10 Growing a YouTube Channel: Challenges and Milestones

16:09 Monetizing YouTube: AdSense and Beyond

24:43 Creating an Effective Media Kit

25:43 Balancing Payment Models: Lump Sum vs. Affiliate Commission

26:20 Exploring Lucrative Affiliate Opportunities

27:01 Introducing Luke's Personal Brand Channel

28:20 The Power of YouTube Shorts

31:34 Monetizing YouTube Shorts

37:58 Balancing YouTube with a Full-Time Business

41:10 Common Mistakes in YouTube Marketing

46:13 The Future of YouTube for Business

50:15 Conclusion and Final Thoughts

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