Performance-based ads have become a highly-adopted and powerful tool for Marketing departments throughout the world, and yet it hasn't in Recruitment Marketing. So, what is the state of programmatic job advertising in the recruitment world?

Madeline Laurano, Founder of Aptitude Research shares information from newly published research entitled The State of Programmatic Job Advertising.

Are performance-driven ads the answer to more effective recruitment advertising?
What happens when employers embrace performance-based programmatic?
Why aren't employers jumping on the bandwagon?
What is the key differentiator for programmatic?
Can anyone do programmatic?
...or should Marketing be involved?

Great research coupled with Madeline's HOT TAKES on news from last week in the recruitment industry.

Brought to you by those crazy programmatic kids over at Pandologic.

Denise au Ventoux