Earned: Unlocking the Power of the Creator Economy CreatorIQ Connect Europe | Trailblazing Beyond Beauty: How e.l.f. Stays On The Cutting Edge of Culture.
In this Earned x CreatorIQ Connect Europe session, Conor introduces Kory Marchisotto, CMO of e.l.f. Beauty and President of Keys Soulcare. To start, we dive into what e.l.f. achieved during 2023, and how the brand has managed to lock down the title of No. 1 stock on the NYSE out of over 1.6k companies. Kory shares how e.l.f. has climbed the ranks and caught up with long-tenured beauty brands. We then learn about the ‘e.l.f. Ethos’ of being bold disruptors with kind hearts, which is what guides the team from the C-suite outward. Kory discusses the art of attracting kindred spirits to work with e.l.f., and how these new team members enter the orbit of inspiration. Kory shares how to avoid the “logo slap” when it comes to working with other brands, as well as how to get your whole to be greater than the sum of each brand’s separate parts. To close the keynote, Kory discusses e.l.f.’s efforts to listen while people are speaking, bring diversity into the boardrooms, and equip its team to be agile enough to move at the speed of culture.
In this episode, you will learn:
- How e.l.f. has managed to lock down the title of No. 1 stock on the NYSE out of over 1.6k companies
- How the ‘e.l.f. Ethos’ empowers the entire team to be bold disruptors with kind hearts in an industry that can be ruthless
- The five-step formula that Kory calls the “blueprint to success,” which has propelled e.l.f. into the leading spot in EMV for the beauty category
Resources:
-
E.L.F Beauty - https://www.elfbeauty.com/
Connect with the Guest:
-
Kory’s LinkedIn - https://www.linkedin.com/in/kory-marchisotto-0b8aa87/
Connect with Conor Begley & CreatorIQ:
-
Conor’s LinkedIn - @conormbegley
-
CreatorIQ LinkedIn - @creatoriq
Follow us on social:
-
CreatorIQ YouTube - @TribeDynamics
-
CreatorIQ Instagram - @creatoriq
-
CreatorIQ TikTok - @creator.iq
-
CreatorIQ Twitter - @CreatorIQ