Exploring the world of streamer and YouTuber Ludwig Aghren, his studio Mogul Moves, and Offbrand. The podcast discusses company sustainability, employee transition, skateboarding, stress management, revenue sources, and live gaming tournaments.
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Quick takeaways
Creators can diversify revenue through courses on platforms like Kajabi.
Offbrand's worker co-op model promotes sustainability and inclusivity in production.
Deep dives
Expanding Revenue Streams with Kajabi
Creators can leverage platforms like Kajabi to diversify their revenue streams by selling courses and memberships. Kajabi's user-focused approach, coupled with a commitment to enhancing user experience, supports creators in generating an average income of $40,000 per year. Through foundational knowledge shared in modules featuring videos, live sessions, and challenges hosted on Kajabi, creators can seize the opportunity to start their businesses with a 30-day free trial.
Building Scalable Creator Businesses with Offbrand
Creators are presented with two business models: unscalable, reliant on the creator's continuous presence, and scalable businesses like Offbrand, which operate independently of individual creators. Offbrand, a production company that emerged from the esports landscape, focuses on creating diverse content, collaborating with creators like Ludwig to produce unique shows and events. By empowering Offbrand employees through a workers' co-op model, Ludwig envisions a sustainable and inclusive future for the company.
The Evolution of Esports Production
The shift towards individual creator-focused events, like Ludwig's championship series, reflects a departure from traditional esports event models. Drawing from past experiences with underpaid esports events, Ludwig advocates for aligning brand partnerships directly with creators to enhance event quality and value. By championing creator-centric productions, Offbrand pioneers a new narrative in esports production, emphasizing equitable pay and elevating creator collaborations.
Live Event Production and the Future of Content Creation
The intensity and unpredictability of live content creation, showcased in gaming tournaments and events, underpin the future of engaging content consumption. Ludwig's calm demeanor amidst the high-stakes environment underscores the significance of live content in fostering audience engagement and creating immersive experiences. Live streaming's ability to captivate audiences in real-time offers a dynamic avenue for content creators to differentiate their offerings in an increasingly competitive digital landscape.
Watch the video: https://www.youtube.com/watch?v=bMEP3Cc-BbQ
Today we explore the world of streamer and YouTuber Ludwig Aghren. Colin and Samir visit his studio to learn about Mogul Moves and his Production studio Offbrand.
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