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The CultCast
Bad news about Apple AR glasses… (CultCast #684)
Feb 1, 2025
Disappointment looms as Apple halts its AR glasses project, redirecting focus toward Vision Pro. The discussion dives into Apple’s earnings call, revealing surprising stats and challenges in product sales. A new software veteran aims to revamp Siri, competing against other AI technologies. Listeners are entertained with fun takes on quirky iPhone accessories, including an artistic Andy Warhol-themed case and a banana-shaped design. Amidst humor, hosts share personal anecdotes about navigating Apple’s evolving tech landscape.
59:14
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Quick takeaways
- Apple has canceled its AR glasses project due to technical challenges, opting instead to focus on the Vision Pro and future wearable tech.
- The recent earnings call revealed Apple’s 2.35 billion active devices and a record 75% gross margin in services, showcasing their robust financial health.
Deep dives
Apple's AR Glasses Development Halted
Apple has officially discontinued its lightweight AR glasses project, known internally as N107, which aimed to create fashionable eyewear with built-in displays for use with Mac computers. The decision followed numerous design iterations and significant technical challenges related to processing power and battery life, which ultimately led to unsatisfactory prototypes during executive reviews. Despite this setback, Apple continues its development of the Vision Pro and other innovative concepts, indicating that they have not completely abandoned AR glasses but rather recalibrated their approach to long-term goals in wearable technology. The move suggests that Apple is prioritizing technologies that can eventually support their vision for standalone AR devices, with a future focus on advancements like microLED displays.
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