Bridie Gilbert on the ever-evolving balance of creativity vs. commercial

In this episode of Process, Bridie Gilbert discusses her work as a fashion editor and stylist, reflecting on her time at Russh magazine and her current freelance career. She talks about the influence of independent magazines like Russh on her style and creative identity. She also discusses the changes in the industry, including the shift towards native content and the involvement of advertisers in the creative process. Bridie shares insights into her process for shoots, highlighting the importance of trust and creative freedom. We discuss Bridie's career journey, her approach to styling, the importance of trust and collaboration, and the challenges of curating a personal aesthetic. Bridie also shares her thoughts on the fashion industry, the role of a fashion editor, and the future of print magazines. She emphasises the need for originality and meaningful work, and the importance of letting things come to you rather than forcing them.

Within the episode Bridie mentions Print Magazine, Gentlewoman and Harper's Bazaar France.

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