#78 Beauty by Dr. Kay on Branding, Business, Botox, & Body Positivity

I love female entrepreneurs who do it all and Dr. Kay Durairaj, aka @Beautybydrkay, is a woman who does it fearlessly. Dr. Kay is a Fellow of the American College of Surgeons, a member of the American Academy of Facial Plastics and Reconstructive Surgery, and board certified by the American Board of Otolaryngology, Head and Neck Surgery. She is also a clinical professor at UCLA/Olive View Medical Center and Chair of the Department of ENT at Huntington Memorial Hospital. On top of her list of qualifications and achievements, she is highly respected as an artist and surgeon both inside and outside the medical community. Her natural approach to facial rejuvenation is sought after by patients from around the world. As both an artist and a surgeon, she believes in the science of beauty and wants to teach her approach to her colleagues from around the world through her Mastery of Aesthetics course. In 2018, her podcast, Beauty Bytes with Dr. Kay: Secrets of a Plastic Surgeon premiered at #2 on the iTunes Fashion & Beauty Charts (here's my episode on her show!).

Dr. Kay is also a business owner, a mom, a content creator, and is considered a huge influencer in the medical and aesthetics industry. She has turned her Instagram presence into a larger brand with her own skin care line, events, speaking engagements and more coming up!

I don’t care if I sound like a broken record but I’m going to keep showing these wonderful examples of professionals who show up consistently online and how it explodes their business. Industry influence is real, and now, because of the brand she’s built, Dr. Kay can take her business and personal brand in any direction she wants, which is exactly what she’s doing.

In this episode, we cover a lot of ground. We talk about:

how content has changed her business
her content process and how she’s branded herself
how she’s running (and now scaling!) her business to keep up with demand
who is influencing what people want to look like
influencer marketing - both working with influencers and as one herself
how she can reconcile body positivity with the fact that she’s making changes to others
what she tells teenagers who want work done
when and how she says no to patients & more!

I really wanted to have this conversation because there is still such a stigma around the aesthetics industry. And there shouldn’t be. I do not think there is anything wrong with making enhancements or improvements when it comes from a healthy place. Whether we like it or not, appearance plays a large role in perception - not only how other people see you, but also how you see yourself. It’s a topic that seems to bring up a lot of feelings of shame and judgement, and it's something most people don’t want to admit they care about or maintain.

Aesthetics is a huge business and only getting bigger. And it’s also not just for celebrities - these conversations around body positivity need to be happening openly because we are watching new generations grow up in a world where altering your appearance in some way is a regular thing - whether it’s Facetune, filters, injectibles, or surgery, so please enjoy my conversation with the very talented and accomplished Dr. Kay.

Click here for the Content to Connections #TLLChallenge: 5 Days to Attracting Your Ideal Audience by Leveraging LinkedIn To connect with Dr. Kay:

Instagram

Website

Listen to Beauty Bytes Episode 60: Branding, Botox, LinkedIn, and More With Brittany Krystle and Danielle Prahl

To connect with me, Brittany Krystle:

#beyondinfluentialpodcast