For Starters with Alexa von Tobel  cover image

For Starters with Alexa von Tobel

How to Bend the Solar Cost Curve with Chris Hopper of Aurora Solar

Nov 27, 2024
29:49

Following the clean-tech bust of the early 2010s, the path to renewable energy was anything but clear. Yet in 2013, Chris Hopper took a bold step forward to co-found Aurora Solar, on a mission to accelerate solar energy adoption. Aurora’s platform streamlines and improves the processes of sales, design, and installation—making solar more accessible and efficient for all. Operating in a tough funding environment, he relied on grit to secure a seed round that enabled the company to bootstrap and grow steadily over the next five years. Today, Aurora Solar has raised over half a billion dollars, achieved a valuation exceeding $4 billion, and has empowered the design of over 10 million solar projects worldwide. Chris shares why he’s grateful for the challenging early days, how Aurora's cloud-based platform uses AI to streamline workflows, and why—despite his forward-thinking mindset—he encourages entrepreneurs to remain open to serendipity.

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