Honest UX Talks
#87 How we failed a podcast re-branding project
Nov 28, 2023
The hosts discuss their failed rebranding project, reflecting on miscommunication and changing priorities. They also talk about launching an AI course, challenges and overwhelming emotions involved. The importance of effective communication and starting over in design projects is emphasized. The significance of Moonboarding in branding and identity projects is explored, as well as the limitations of sharing links.
27:39
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Quick takeaways
- Effective communication and clear objectives are essential for project success.
- Periodically revisiting initial objectives and having open discussions can maintain alignment and avoid dissatisfaction.
Deep dives
Miscommunication and the Need for Clear Alignment
The podcast episode explores how a lack of clarity and alignment can lead to project failure. The hosts reflect on their failed rebranding project and realize that even experienced designers can fall into beginner traps. They emphasize the importance of effective communication and the need for clear objectives and expectations from the start. They highlight how rushed and inefficient communication via messaging platforms can hinder the project's success and suggest the value of having in-depth conversations, workshops, and scoping sessions to ensure alignment.
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