The Best One Yet
🥤 “Status Mug” — Stanley’s Starbucks surge. Qualcomm’s patent party. Instagram’s kids table.
Jan 10, 2024
20:19
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Quick takeaways
- Exclusivity beats price when it comes to status symbols, as demonstrated by the instant sell-out success of Stanley's $45 Starbucks water tumblers at Target.
- Qualcomm has become the most inventive company in America with 3,854 patents in 2023, highlighting the crucial role of patents in protecting innovations and granting exclusivity in the market.
Deep dives
Status symbols don't have to be expensive
The limited edition $45 Stanley and Starbucks water tumblers caused riots and sold out instantly. The success of these exclusive tumblers demonstrates that status symbols can be affordable but still highly sought after.
