Ideas

How IDEAS saved a listener from sending a regrettable email

Dec 4, 2025
Greg Healan, a reflective former civil servant from Ireland, shares how Shannon Murray's Massey Lecture on Shakespeare's teachings sparked hope in his life and influenced his caregiving journey. Greer Johnston, a communications strategist and longtime listener, discusses how Astra Taylor's insights on insecurity and the Charter of the Forest reshaped her perspective during the pandemic, emphasizing the importance of collective rights and community solidarity. Their personal stories illustrate how ideas can profoundly impact our lives and decisions.
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INSIGHT

Identity Often Trumps Facts

  • David Sampson argues identity and belief systems can override facts through identity-protective cognition.
  • This explains why factual climate messages often fail without addressing identity.
ADVICE

Reframe Climate Engagement Around Identity

  • Susan Rodojevic shifted climate work from pushing facts to exploring why people hold beliefs.
  • Reframe engagement to connect with identities before presenting evidence.
INSIGHT

Make Changing Beliefs Part Of Identity

  • Sampson suggests cultivating an identity that values belief-change can spread adaptive norms.
  • If 20–30% adopt that meta-identity, social norms can shift widely.
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