#2 Authenticity: Your Greatest Strength ft. Mel Yu

In a crowded and competitive world, it's very easy to blend in with everyone. What can help you differentiate yourself and one of your greatest strengths, is your authenticity. I'm joined by Brand Strategist Mel Yu, owner of MCO Events, founder of Australia Streetwear Expo, Ego Expo and a keynote speaker for suicide prevention. We're going to be discussing what it means to be authentic, how it can help us in the world of sales, along with everyday life, and the impact it has when we lose our authenticity. We'll also be providing some practical tips on how you can ensure you're staying authentic. I'll also be asking Mel about her story, what inspires her and how she got to where she is today. So if you feel like you'd want to be more aware of your authenticity, how to utilise and stay true to it, then tune in.