12 Days of Marketing – Episode 11 — Best Practices for Showcasing Your Expertise on Social Media

Do you know how to use social media to showcase your expertise? In the eleventh episode of our 12 Days of Marketing series, Matt and Kirk uncover social media best practices that you can put into action right away. You will learn which content algorithms prioritize, strategies for introducing your network to your expertise, and why LinkedIn is the ideal platform for sharing your expert content. In this episode, you will learn: Examples of how to use long-form content to create consumable micro-content What the purpose of expertise marketing is and how to do it About current LinkedIn stats that every advisor needs to know Tried-and-true ways to get engagement on your LinkedIn posts And more! Tune in now and learn how to share your expertise on social media! Resources:  Top Advisor Marketing Brought to you by: Iris.xyz