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Fiction Writing Made Easy
#107: Email List Building Essentials For Authors
Sep 5, 2023
Learn the importance of email list building for authors, including defining your target audience, creating lead magnets, and developing a content strategy. Discover essential steps to engage readers and build a loyal subscriber base for future book sales.
15:04
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Quick takeaways
- An email list helps authors establish lasting relationships with readers and secure their author career's future.
- Offering enticing lead magnets is essential for attracting and retaining subscribers interested in an author's work.
Deep dives
The Importance of Building an Email List for Authors
Building an email list is crucial for authors as it allows them to connect and build relationships with their readers over time. Unlike social media, an email list provides a direct line of communication that authors own and control, ensuring access to their audience regardless of external platforms. Having an email list not only keeps authors top of mind for readers but also serves as a long-term safety net for their author career, especially in the event of changes in publishing partnerships.
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