The Big Tech Show A folding iPhone in 2026? Apple’s hits and misses in 2025 and what it will do in 2026
Dec 12, 2025
Stuart Miles, a technology expert and founder of Squirrel, joins to discuss the future of Apple. He explores whether we're on the brink of a folding iPhone in 2026 and assesses the iPhone Air’s lackluster performance. The duo critiques Apple's AI strategy and ponders if cheaper products could compromise the brand. They also examine leadership changes at Apple, speculating on Tim Cook's succession. The conversation is packed with insights on Apple's product roadmap and market challenges, making it a must-listen for tech enthusiasts.
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iPhone Air As A Decoy
- The iPhone Air was divisive and likely acted as a decoy to push buyers to iPhone 17 and 17 Pro.
- Its battery, single camera, and price made many customers upgrade to the Pro instead.
Variants Often Drive Pro Upgrades
- Apple repeatedly experiments with niche iPhone variants but few non-core models have stuck.
- Customers often pay a small premium to get the Pro, undermining mid-tier experiments.
Apple's AI Perception Gap
- Apple lags in headline AI capability despite years of subtle AI features in Photos and OS.
- They now risk appearing late to the AI party and may lean on partners like Google for short-term solutions.