Brand Growth Heroes Ep65 Brand Building Masterclass with Rude Health Co-founder Camilla Barnard
I've been in love with the bright, punchy and delicious Rude Health brand since it launched in 2006.
Originally a muesli business, Rude Health's revenue now comes predominantly from alt. milks, although this is something Camilla never would have imagined when they first launched them!
A well-known and much-loved brand in 4 major markets, Rude Health is admired for it's brightly coloured boxes and cartons which inject joy into mornings across the U.K, Portugal & Benelux.
Co-founder Camilla Barnard began the business 18 years ago with her ex-husband, with the intention of making healthier eating a celebration, not a sacrifice for as many people as they could. Compared to the expectations of many founders starting out today, you could say that the business has grown relatively slowly, however there's a massive upside to this: Rude Health is still over 90% privately owned, with their only 'major' minor shareholder being....PepsiCo!
Here are the Top 9 things you'll learn :
- Camilla didn't know much about running a product-based business, let alone a food business, before she started, and why this mattered.
- How Rude Health's earliest vision was always MASSIVE: to make healthy eating a celebration, not a sacrifice.
- How Camilla is obsessed asking the right questions to her shoppers, consumers and retail buyers, and learn how you can do this too.
- What the brand-design process for the Rude Health brand looked like, in detail.
- What the 'clothing' your brand wears says about it in terms of when and how to use it, and whether it's for you or not...
- Why Rude Health has chosen to play mainly in Grocery Retail and not Online
- How Rude health split their marketing budget now vs. 3 years ago
- The role of new product development in their business and how this has changed over time
- How to recruit the right people for your business - is it skill, experience or mindset?
Could you #Payitforward?
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