The Use-Case: Daisy - Ray Lee & Ian Ettinger (Episode #52)

Welcome to “The Use-Case” a mini-series brought to you by Scenius Studio.

Through Scenius Studio, I've interviewed 50 of the crypto industry’s top GPs and CIOs across liquid and private markets. One thing is clear, crypto has some savvy investors. Yet, both inside and outside the industry, the same question lingers: where are the real-world use-cases? We’ve built the infrastructure, but where are the apps? What commercial opportunities can blockchain and crypto uniquely unlock? Is speculation really the only game in town?

With The Use-Case, we’re spotlighting underrepresented companies and protocols that are building real, commercially viable businesses—ventures that couldn’t exist without crypto’s underlying technology. We’ll sit down with Founders and CEOs who are reshaping industries with blockchain at their core. Crypto isn’t just an asset class. it’s an enabling technology rewiring entire sectors.

In this episode, I sit down with Ray Lee and Ian Ettinger, Co-Founders of Daisy. With deep experience in digital marketing and paid media, they’ve built a product that helps marketers drive results in an online environment that’s increasingly opaque and competitive. By discreetly using crypto tooling: zkTLS, stablecoins, and token incentives, Daisy is carving the path for the future of online advertising. I hope you enjoy learning about the future of marketing with Daisy.

Let's get into it. 

Connect with the guest

DaisyPay https://daisypay.io/

Follow Daisy on Instagram https://www.instagram.com/daisypay.io/

Follow Daisy on TikTok https://www.tiktok.com/@daisypay.io

Disclaimer 

Ben Jacobs is a partner at Scenius Capital Management. All views expressed by Ben and the guests of this podcast are solely their opinions and do not reflect the opinions of Scenius Capital Management. Guests and the host may maintain positions in the assets or funds discussed in this podcast. You should not treat any opinion expressed by anyone on this podcast as a specific inducement to make a particular investment or follow a particular strategy but only as an expression of their personal opinion. This podcast is for informational purposes only.