#04: Why Meta Ads Should Not Be Overlooked By B2B Brands

Ryan emphasises that meta ads should not be dismissed and that retargeting ads on meta can be beneficial for all types of B2B brands. 

Takeaways

• Meta ads should not be dismissed for B2B SaaS brands and can be effective for retargeting.
• The work-from-home boom has increased the usage of Facebook and Instagram during working hours.
• Meta ads are more cost-effective than LinkedIn ads, making them a better option for startups and small budgets.
• Meta ads can be used for click-through rate checking and A/B testing, allowing for effective optimisation.

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