TechCrunch Daily Crunch ChatGPT will now use its 'memory' to personalize web searches
Apr 19, 2025
Legal skirmishes heat up as a TikTok creator sues Roblox over dance moves, illustrating the clash of social media and gaming culture. Meanwhile, Netflix is leveraging AI to spruce up content discovery, while a new podcast series guides listeners through the world of Generative AI. On the tech front, ChatGPT introduces its innovative 'Memory with Search' feature, promising a more tailored web search experience by incorporating user memories. Plus, insights on a startup's role in a government charge card initiative add more intrigue.
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Kelly Heyer's Dance Lawsuit
- TikTok creator Kelly Heyer's viral dance was used by Roblox without her permission, unlike Fortnite which licensed it properly.
- The dance was so popular it was included in Charlie XCX's live show, highlighting the impact of viral content on gaming platforms.
AI Boosts Netflix Search
- Netflix is enhancing its search with AI to improve content discovery, reflecting the low traffic concentration on a few popular titles.
- This shift shows the rising importance of personalized recommendations in streaming platforms to surface less mainstream titles.
ChatGPT Memory Enhances Search
- ChatGPT now uses memory with web search to deliver personalized results by recalling user preferences from past interactions.
- This feature refines search queries by integrating contextual user data like dietary preferences and location for better relevance.