Staying creative at a corporate giant: Omar Fahmi, Virgin Media O2 Business

We're stepping back into the world of big brand creativity! In this episode, Dave chats with Omar Fahmi, the creative mastermind behind Virgin Media O2 Business' in-house agency.

Ever wondered what it's like to steer creativity in a corporate giant? Omar pulls back the curtain on:

• The challenge of combining two distinct consumer brands - and adapting them for a business audience
• Building an agile and motivated in-house agency team
• Keeping the creative spark alive in a corporate environment
• The secret sauce behind his team's "family-like" culture (spoiler: it involves innovation days and breaking down silos)

Get the inside scoop on balancing short-term wins with long-term brand building, and learn how clear communication keeps this massive creative engine humming.

Whether you're a creative leader, senior marketer, or just curious about the inner workings of big tech creativity, this episode is packed with actionable insights and behind-the-scenes stories you won't want to miss.

Tune in for a dose of inspiration and a glimpse into the inner workings of in-house creative teams in the B2B tech world.

00:00 Welcome to the Change Makers

00:51 Introduction to Virgin Media O2

02:12 The Power of Brand Unification

04:01 Clientele and Market Focus

05:27 Building an In-House Creative Team

07:54 In-House vs. Agency Dynamics

14:10 Maintaining Brand Consistency

17:01 Innovation and Engagement Strategies

23:52 Marketing Team Dynamics

24:47 Innovation Day Activities

27:04 Showcasing Internal Work

31:44 Defining Success for the Team

36:45 Building a Creative Culture

39:39 Challenges and Opportunities in B2B

44:57 Conclusion and Final Thoughts

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