Ep 79: Jeanniey Walden is the Chief Marketing Officer for Rite Aid

Jeanniey Walden is the founder and CEO of Liftoff Enterprises, an award-winning marketing executive, renowned work-life advocate, and host of the nationally syndicated TV show, Liftoff with Jeanniey Walden. Jeanniey attributes her success to AIR: Authentic, Inspirational, and Relatable interactions, and she applies this lens to everything she does, including her new position as CMO of Rite Aid. In today’s episode of Clicks 2 Bricks, she shares her customer-centric perspective on multi-location marketing and offers some insight into her lifelong mission to inspire others, which not only informed her decision to start her own TV show but permeates every aspect of her role at Rite Aid. We discuss the inner workings of moving from an interim role to a full-time gig, why Jeanniey embraces the hurdles that come with being a challenger brand, and why she believes that networking, a strong work ethic, and asking for guidance are important steps on the journey to success, plus so much more! For insight into the whole health ethos of one of America’s smallest large companies, be sure to tune in today!