Inside scaling a national residential solar company

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Kyle Udseth helped media giants like DIRECTV and Netflix craft their customer experiences. Now, he's working to scale a new national player in residential solar and storage with that same focus.

After stints with Sunrun and Sunnova, Udseth founded Pineapple Energy believing that the crowded field of residential solar providers was still ripe with opportunity. His company is scaling through strategic acquisitions of successful regional installers with established brands and pipelines in an attempt to compete with industry heavyweights.

Udseth joined Episode 55 of the Factor This! podcast to share how the residential solar market is adapting to policy uncertainty and macroeconomic headwinds, and why he believes the sector is primed for consolidation.

Is there room for another national residential solar provider? 

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