Cinema's Path to Recovery After COVID

The CEO of Pearl and Dean, Catherine Jacob, discusses the challenges faced by the cinema industry during the COVID-19 pandemic and its slow path to recovery. While chains like Empire and Cineworld have experienced administration, successful films like Barbie and Taylor Swift's concert have drawn large crowds. Premiumization and the growth of boutique cinemas are becoming important trends as the industry works harder to entice people to leave their homes for a collective cinema experience that cannot be replicated at home. Studios are also committed to theatrical releases before streaming to maintain prestige and long-term value for their content.