The Grill Room Media’s Anxiety Index
Dec 19, 2025
Join a lively discussion as industry experts explore the media's anxiety index, focusing on the rise of subscription models and the impact of the FAST revolution. They debate the battle between niche strategies versus scale, analyze why top journalists stick to established outlets, and share insights on the potential pitfalls of AI in content creation. Catch intriguing perspectives on individual talent franchises and how views on major organizations are shifting, all tied together by fresh data from a revealing survey.
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How Puck And Orchestra Partnered
- John Kelly describes how the Puck–Orchestra partnership began via informal meetings and Risa Heller's introduction.
- They launched Puck Private Conversation surveys to measure media insiders' views and engage audiences.
Individuals Overtake Institutions
- Individuals now hold more authority in media than institutions, driving subscription relationships.
- Subscriptions prove audience intent and create a stronger ad-commerce flywheel for qualified advertisers.
Media Bifurcation: Subscription vs Free
- Media is bifurcating into high-intent, subscription audiences and large free FAST ecosystems.
- Advertisers will target both segments differently, with CPG/auto leaning to free channels and endemic advertisers to subscriptions.