Levels Head of Growth, Ben Grynol, and Levels Editorial Director, Mike Haney, chatted with Growth Advisor and SEO Strategic Consultant, Eli Schwartz. They discussed the idea of SEO as a strategic growth lever and what are the most efficient and inefficient ways of using it.

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Watch the video – https://youtu.be/UqW-9YsaUpg

(07:04) - Prioritize content by user need
(10:46) - Don’t overcomplicate SEO
(12:33) - Fit SEO into the funnel
(17:12) - Focus on search intent
(20:41) - Think beyond Google
(23:42) - Don’t chase the algorithm
(26:55) - SEO isn’t always a great growth lever
(29:10) - Put SEO in product, not marketing
(31:48) - Engineering-driven SEO is more scalable
(42:14) - Don’t do SEO first

Transcripts & Show Notes

02.24 - Give Unto Caesar His Due