Welcome to Episode 2231, where we present a session recording from the wine2wine Business Forum 2024. Today’s episode is entitled “How to become a Wine Warrior: 3 Easy Steps” and is led by Gino Colangelo and Robert Joseph.

They discuss declining alcohol consumption, movements like Dry January, Sober October, and "Come Over October," the rise of the NOLO (No/Low Alcohol) trend, and, most importantly, 3 key steps to thrive in this evolving market.

Italian Wine Podcast is proud to be a media partner of wine2wine Business Forum and is pleased to present this series of market-focus sessions, recorded in Verona in November 2024.

wine2wine Business Forum is an international wine business event held annually in Verona, Italy since 2014. The event is a key reference point for wine producers and wine professionals from around the world, providing an opportunity to network, develop and expand their wine business worldwide.

About the speakers:

Robert Joseph is an associate editor of Meininger’s Wine Business International, which he helped to launch in 2006. In 1983, after living in Burgundy for five years, he launched the Wine International magazine; set up the International Wine Challenge; became a wine writer for the Sunday Telegraph, and wrote The Wine Lists, the first of his 25 books.

He has chaired and launched over 50 wine competitions in Asia, Europe and the UK. Robert has been in Who’s Who since 2013, and the awards he has received include the Jacob’s Creek ‘Golden Vine’; ‘the Best Wine Guide in the World’; the Glenfiddich (twice); The Wine Guild of the United Kingdom Premier; the Marques de Caceres. He regularly appears on television and radio and has lectured at the Wine & Spirits Educational Trust, Burgundy and Sonoma Wine Business Schools.

Joseph is one of the trio behind Hugh Kevin & Robert Wines whose Le Grand Noir range now sells over 3.8m bottles per year in over 60 countries. His website is winethinker.com. He recently-launched his own Georgian wine venture: K’AVSHIRI.

Gino Colangelo is the founder and president of Colangelo & Partners, the leading wine-focused PR & communications agency in the US with domestic clients as well as clients from around the globe. Gino’s particular interest and focus is Italian wine.

He and his team work with both private companies (Arnaldo Caprai, Frescobaldi, Ornellaia, Pasqua and many others) and consortia and other trade groups (Chianti Classico, Langhe Prosecco DOC, Sicilia DOC, Slow Wine and many more). His agency has created award-winning campaigns and helps companies, big and small, navigate the complex US market.

Find more about wine2wine Business Forum at:

https://www.vinitaly.com/forum/wine2wine-business-forum/

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