In episode #1079, we discuss the mistakes we made while putting on our first conference. Tune in to hear what went wrong and how we dealt with it.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: 7 Mistakes We Made From Our First Conference
[00:35] Check out the Marketing School Live videos we posted online!
[00:50] We had a couple of last-minute hiccups, because there was a lot of miscommunication.
[01:30] Another mistake was that the food was amazing, but there were no vegetarian options.
[01:57] We didn’t have an emcee.
[02:45] Not charging for tickets hurt us a little bit.
[03:00] There wasn’t an easy way to digest and download all the information we shared.
[04:22] Eric underestimated the amount of work it would take to get butts in seats.
[04:38] Neil thinks that even though people say they are going to come, not everyone actually shows up.
[04:54] Last minute, they had a bunch of open seats that they needed to fill.
[05:21] That’s it for today!
[05:28] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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