The Concept of Ong's Hat

Ong's Hat emerged as a groundbreaking transmedia project that blended storytelling with numerous media formats, creating an immersive experience for participants. The narrative originated from the creative mind of Joseph Metheny and drew from influences of various artistic and technological fields. It involved a fictional facility run by renegade Princeton professors who explored a theory of dimensional travel, which encouraged participants to interact with the story in real life. This innovative approach paved the way for what would later be recognized as alternate reality games, intertwining narratives across books, films, and even live events to enhance engagement.