The C-Suite Show Casey Barber: Crafting a wine empire
In this episode, Casey Barber, founder of Rose Gold Wines, shares her journey from being a family nurse practitioner to creating one of the most beloved rosé brands in Texas.
After a fortuitous first taste of rosé in France, Casey transitioned from raising three children to navigating the complexities of the wine industry.
She discusses the initial challenges of production, marketing, and sales, all driven by her grassroots efforts and passion for Provence rosé.
With key support from mentors and investors, Rose Gold Wines expanded from local Dallas restaurants to distribution in 48 states and Canada.
Casey also highlights the importance of her partnerships, the launch of a new sparkling rosé, and her ongoing commitment to giving back to the community.
Timestamps:
00:00 The Journey Begins: From Cold Bottles to Eye Rolls
01:22 Building a Real Estate Empire: PAL and Partners
03:40 Introducing Casey Barber: The Queen of Rosé
04:20 Growing Up in Palestine, Texas
10:18 Discovering a Passion for Wine
17:11 Launching Rosé Gold: From Idea to Reality
25:27 Grassroots Marketing: Selling Rosé Gold
36:56 Importing Wine: The Logistics
38:00 Expanding Market Reach
40:07 Securing Distribution and Overcoming Challenges
42:21 Financial Strategies and Early Investments
44:43 Growth and Mentorship
48:45 National and International Expansion
53:07 Future Plans and New Ventures
54:39 Reflections and Personal Insights
01:03:19 C-Suite Closers: Quickfire Questions
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