Sensemaker Why is there so much AI slop?
Nov 3, 2025
Bec Sander, a Data and Graphics Reporter at The Observer, dives into the captivating world of 'AI slop'—those viral yet low-quality AI-generated visuals flooding social media. She defines AI slop and highlights its appeal, from anthropomorphized animals to quirky political memes. The discussion also covers the launch of new video tools like OpenAI's Sora and Meta's Vibes, as well as the rising risks associated with deepfakes and the monetization strategies driving AI video content. Buckle up for a fascinating exploration of AI creativity gone wild!
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High-Volume, Low-Stakes Content
- "AI slop" is high-volume, low-stakes visual content made to grab attention on social media.
- Creators quickly churn many gimmicky images or videos to pursue trends and engagement.
Sora And Vibes Go Viral Fast
- OpenAI's Sora and Meta's Vibes let users make short videos from text prompts and exploded in popularity.
- Popular outputs included Ronald McDonald on Love Island and a dog skydiving, showing rapid creative uptake.
Deepfake Risks Forced Policy Changes
- Rapid adoption revealed harms like deepfakes and misuse of real people's likenesses.
- Platforms quickly updated policies to block cameos and promised takedowns and rights-holder collaboration.