E32: Sam Browne is a musician at heart and an entrepreneur by trade. Sam is also the founder of Haro SEO, which is a search engine optimization firm that involves getting backlinks from high quality domains by helping a reporter out.

Sam is also a well known LinkedIn creator who grew from 500 to 50,000 followers in just one year. He's now planning a course for entrepreneurs on LinkedIn.

So how does someone who started off as a musician become an entrepreneur skilled in such diverse industries? What was the journey that took Sam from playing in bands as a high schooler to a serial entrepreneur with multiple successes under his belt?

Let's dig in...

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EXCERPTS:

The Reality of Starting a Business: "I'm 15 years into this now. I had absolutely no clue what the hell I was doing for at least the first five years. No clue."

— Sam Browne (27:38)

Choosing the Right Business: "...think really hard. As much as you want to think about where the money is, and that's an important consideration, too. Think about what you want your day to look like, because whether you're selling vacuum cleaners or you're selling laser jets, ultimately you're probably going to be dealing with you're going to have emails, you're going to have clients coming in, you're going to have complaints, you're going to have fires to put out. So think about the types of fires you want to be putting out."

— Sam Browne (28:06)

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TOPICS:

Introduction and Background (3:45)

About "Find A Band" (7:41)

Find A Band's 3-Phase Sales Process (8:26)

Starting HARO SEO during lockdown (12:20)

How Sam grew his LinkedIn influence (19:26)

Art of hooks for LinkedIn (21:12)

Leveraging Generative AI tools (PREMIUM)

What content is Sam creating now? (PREMIUM)

Advice for entrepreneurs and founders (27:25)

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First Class Founders is a show for indie hackers, bootstrapped founders, CEOs, solopreneurs, content creators, startup entrepreneurs, and SaaS startups covering topics like build in public, audience growth, product marketing, scaling up, side hustles, holding company, etc.

Past guests include Arvid Kahl, Tyler Denk, Noah Kagan, Clint Murphy, Jay Abraham, Andrew Gazdecki, Matt McGarry, Nick Huber, Khe Hy, and more.

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