Sound Bites with Bill Binch Phil Fernandez: Building Momentum in High-Growth SaaS, Part 2
Phil Fernandez, co-founder and CEO at Marketo*, joins us for part 2 of this in-depth conversation. He shares more lessons from the company’s growth journey, including moving upmarket, building enterprise motions, shaping culture, expanding products and navigating AI-driven go-to-market.
Key Takeaways:
(05:14) Enterprise Growth Demands Incrementalism
(08:25) Big Wins Start with Small Bets
(12:31) Culture Needs Accountability and Empathy
(15:01) In-Office Learning Accelerates Sales Excellence
(21:00) Brand Amplification Builds Community
(28:35) Multi-Product Success Requires GTM Alignment
(33:07) Timing Is Critical for Global Expansion
(42:16) AI Transforms Tactics, Not Human Connection
Resources Mentioned:
https://www.linkedin.com/in/phil-fernandez-6902881/
https://www.linkedin.com/company/adobemarketoengage/
Adobe Marketo | Website
http://www.marketo.com/
https://www.salesforce.com/dreamforce/
https://business.adobe.com/products/marketo.html
https://nation.marketo.com/
https://www.snowflake.com/en/
https://www.gong.io/
https://epiphanyinc.net/
https://www.ge.com/
https://www.salesforce.com/ap/?ir=1
https://www.amazon.com/
https://www.microsoft.com/en-ph/
https://www.accenture.com/ph-en
https://www.pendo.io/
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