The Great Amazon Vendor Update #LTM128

Amazon doesn't negotiate - it tests your limits. In this episode, Ingrid and Valerie, together with Amazon expert Martin Heubel, reveal what really goes on behind the scenes of the annual vendor negotiations (AVNs). They discuss why brands are facing tougher terms, shrinking margins, and higher investments, and what smart strategies can help turn the tide. Martin explains how sellers can set clear investment caps, use retail media to strengthen their position, and avoid getting caught in Amazon's profit spiral. They also talk about why hybrid models can be both a safety net and a trap, why Amazon Vendor Service (AVS) has become indispensable, and how Amazon's innovation engine is slowing down even as the company opens its logistics infrastructure to competitors. A must-listen for anyone preparing for AVNs or managing a vendor account.

Note from the sponsor MediaMarktSaturn:

Are you ready to take your sales to the next level during Black Week at MediaMarktSaturn? Then don’t miss the upcoming webinar, “Black Week Success on MediaMarktSaturn - How to Maximize Your Sales Potential”. Join the experts Nikolaus Volpini de Maestro from the retailer Nero Group and Alexander Klinger from MediaMarktSaturn, on October 13th at 2 PM for a free, live session. This webinar is perfect for brands in Electronics, Home & Living, DIY, Sports, and Toys, looking to boost their sales during Black Week. You will not only learn how to optimize your product range and inventory and set up successful campaigns, but also how to prepare for Black Week, and how to use bundles to boost your sales. Sign up right now!