There's been a lot of focus on using data and metrics to determine the effectiveness of Sales Enablement initiatives and rightfully so. What about using metrics to identify and prioritize which enablement projects the team focuses on? In this episode Lisa Hammack of Cornerstone OnDemand and host Paul Butterfield discuss how she and her team are doing just that by:

Working with other teams in the org to gather and analyze the data
Using both quantitative and qualitative data to analyze sale reps' performance
Using a scorecard information to drive programs
Overcoming challenges to implementing a scorecard approach

Lisa Hammack is a 20+ year veteran in the world of high tech and SaaS sales, with over 15 years spent in sales enablement. Her passion is building sales enablement teams from the ground up, pivoting training solutions to enable business continuity under changing market conditions, driving strategic shifts in sales methodologies and building alignment with evolving business needs and to grow market share across multiple sectors, when not thinking about SaaS Software and Sales you can find her going to concerts with her two daughters, on her Peloton or running a 5K!

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Episode 23 - Lisa Hammack - Using Data to Identify and Prioritize Sales Enablement Initiatives