The Industry Relations Podcast is now available on your favorite podcast player!

Rob and Greg welcome Coleton Boyer from OnTuesday.com for a spirited debate on whether AI will truly disrupt the real estate industry. They explore AI’s potential to improve lead generation, client service, and agent efficiency, while questioning if these benefits will actually level the playing field or further concentrate market share among top agents. The conversation touches on ethics, the human element in client relationships, and how AI could reshape industry business models and pricing structures.

Key Takeaways

AI in Real Estate: Potential for personalized marketing at scale, faster client responses, and improved efficiency.
Lead Generation: AI could enable unique, data-driven outreach, though ethics and authenticity are debated.
Client Service: Tools can parse documents instantly, freeing agents to focus on relationships and strategy.
Democratization vs. Consolidation: Debate over whether AI empowers new agents or strengthens established ones.
Business Model Impact: Shift from “butts in seats” to usage-based or outcome-based pricing likely.
Industry Stickiness: Despite technological changes, the human connection and trust factor remain central to real estate.

Links:

ontuesday.com

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